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Making Money With AdSense

Posted on June 24th, 2007 in 100 Day Website Guide by Scott

Day 33 of The 100 Days To Building A Great Website Guide

AdSense is a great way for new bloggers to make money.  In fact many new bloggers get most of their income during their first several months solely from AdSense.   As their site grows they tend to diversify and get approximately 30% of their income from AdSense, and the rest from other sources, but Google AdSense is still a great tool for making money online.

Other Resources

I have covered AdSense before with posts like

So this post will cover some slightly different topics that you will want to know in order to make the most money you can with AdSense

Putting Ads in the Upper Right Corner

The Ad location which I have found to work the best with my posts so far is in the upper right corner of the content.  It is a spot which your reader is sure to see, which makes it more likely that they will click.  But the nice part is, the upper right corner of your content is fairly unobtrusive to the reader.  If they don’t want to click on your ads they will just read around.  Hopefully the AdSense won’t disturb them too much.

How to do it?

The key CSS tag for putting AdSense Ads in the upper right corner of your blog is Float.   By using the float tag, you can place your Ads in your content, and the content will morph around the ads. An example of the float tag I put in my CSS is

float: right;

 Couple that with a margin tag to ad some space around the ad, setting it slightly apart draws more attention to it, and you get

.AdSense_Ads {
   float: right;
   margin: 40px 0 10px 10px;
}

Nothing to it.

I like to put the floating ads in my Wordpress php for the single page.   I place my AdSense block with the <Div class = “AdSense_Ads”> call out right before the <?php the_content>  Tag in my single page php.  I think putting all those ads on the main page is a little much, and prefer a different advertising strategy for my main blog page.

To see more about the float CSS tag, here is a tutorial

 I am still working  on how to best tab the Ad down, i.e. if I wanted to float it in the middle right of the content, instead of the upper right, without spacing everything over using margins, so if you know please drop a comment.

Monitoring which Ads Work Best

I found out that Ads in the upper right corner of my blog work best by careful monitoring of my AdSense.  (And by watching to see where Problogger and John Chow place their Ads)  By placing all my ads in a different AdSense channel, I was able to determine what was working, and stop using the things which didn’t work.

The AdSense channels are your friend.  Make sure you make use of the AdSense channels.  Try using a different channel for use Ad format or Ad location.  It might be smart to use a different channel for each content category.  This will let you know what type of Ad pays the best, and where the Ads with the best click through rates are located.  Optimizing your AdSense will ensure that you make the most money possible off of your site.

2 Responses to 'Making Money With AdSense'

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  1. Chris said,

    on June 25th, 2007 at 4:32 am

    I really must do Adsense properly on my blogs.

    I really don’t like putting ads in my posts, but most of my visitors probably use adblock anyway and won’t see them, so it’ll just be the Google visitors that get them.

    I agree with only using them on your single pages, apparently it’s also possible to only target visitors using certain browsers, or who arrive via search engines etc. but that’s a bit beyond my capabilities…

  2. Scott said,

    on June 28th, 2007 at 10:51 pm

    Yeah, this is the problem with not coming from a programming background. I’m trying to pick all this up on the fly and it can be difficult at times.

    It would be great to show the Ads to anyone who arrived from Google and to not waste it on someone with Firefox block installed. That is definitely something I will have to put on my list of topics to research.

    Thanks for the idea

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