Using AdWords To Find Profitable AdSense
Day 34 of The 100 Days To Building A Great Website Guide
What content you have on your site will determine for Google what keywords to associate with your page. What keywords get associated with your page determines what Ads will get displayed, and how much they are worth.
To make a lot of money using AdSense, you need to be tagged with some profitable keywords. Often their can be very little difference between keywords worth several dollars a click, and keywords worth several cents a click, so how do you separate the profitable keywords from the junk?
Use AdWords to Find Profitable AdSense
Google likes to help out its advertisers, much more so than the sites displaying the Ads. Since AdSense and AdWords are two sides of the same coin, you can use AdWords to determine how profitable your AdSense keywords will be.
It only costs $5 to set up an AdWords account, and after that you can keep it forever. This is a great investment which will pay off in the long run (actually even the short run). So don’t hesitate to sign up.
Once you have signed up, what do you do?
Log in to AdWords and go to tools
After you are in Tools, click on the first link on the left, named “Keyword Tool”
Finally you need to enter some information about the kind of ads you are looking for. Enter a keyword you would like to search on, click “Cost and Ad Position Estimates” as what you are looking for and finally put $100 as your max bid. If you use a max bid that is too low, you could be missing out on the most profitable keywords, so don’t be afraid to go high. But don’t worry, you aren’t actually bidding on keywords, so it won’t cost you anything. Sort by “Estimated Average CPC” to see which keywords are profitable
This gives you a great idea of which are the most profitable keywords. Although this is not what Google will actually pay you, (Expect about 25% of the amount you see) it does give a good idea of what keywords are profitable. If I was targeting this page for specific keywords, I would want it to hit for “AdSense Help” or “AdSense FAQ” or “AdSense Info” to get the most profitable Ads possible.
Want to also see how much each keyword is being searched on so you can combine your SEO and your Advertising? Keep the same sorting, but change “Cost and Ad Position Estimates” to “Keyword Popularity”
In this case, “AdSense Help” scores well for both high CPC and high Search volume. It looks like a great keyword to target.
on June 25th, 2007 at 12:40 pm
Good tip. I use that keyword too frequently to get rough estimates.
You don’t need an AdWords account though, you can access the external version here: https://adwords.google.com/select/KeywordToolExternal
on June 28th, 2007 at 10:49 pm
Thanks for the link.
I already have adsense so I won’t need it, but I’m sure a lot of my readers would love to get the information without dropping any money.
The nice part about this kind of information is you only need to do it once or twice a year or so. Find a couple of keywords for each different theme of your site (pick a dozen to 20) make a list and tack them up on a wall next to you. When I do that I find I get much better with my keyword usage than when I rely on my memory for what the valuable words are
on October 15th, 2007 at 4:13 pm
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