Geometric Growth can be a great boon for established sites. What it means is that if you put in enough work to increase your traffic on an established site vs. a newer site, the same amount of work will yield much larger gains for the established site. This was outlined in part 1 of this series. However, it also bodes well for newer sites. Geometric growth for newer sites means that they can quickly break out of profit slumps and start making money. But can we accept Geometric Growth as possible for any website?
I believe Geometric Growth is possible for websites, especially for their profits, especially in the first year.
Why is this? Well in the first year of a webpage’s existence, it has a lot of things going for it that allow it to grow quickly.
1) Quickly expand article base- If you have a webpage which is new, you can quickly put out a lot of content. In fact, if you have started your website within the past couple of months, there is a good chance that you only have a couple dozen pages on it. A person could double the number of pages in a couple of days if they put their mind to it
2) Quickly expand their backlinks- The same thing goes for backlinks as it does for articles. A site which only has a few backlinks will have an easier time doubling the number of links coming in than a more established site. Additionally, as you double your article base, the number of backlinks will naturally expand.
3) Grow in Click Through Rate - As you get more established as a website you will gain experience on where and how to place your ads to optimize their click through rate. This experience will naturally increase as you have more posts to play with. Here is a good page on how to optimize your Adsense
4) Get Higher Paying Ads - Part of Google’s ad selection criteria is simply keyword density. However there is a lot of anecdotal evidence which suggests that more established sites, i.e. ones with more content, get higher paying ads, Even when controlled for webmaster experience!!! The only thing that this suggests is that Google uses PR and site size as one of their selection criteria for their ads. Thus if you have a more established site, you can get more profitable ads.
What does this all mean? Putting these in an equation
Webpage Profit Growth = Article Growth * Backlink Growth * Click Through Growth * Pay Rate Growth
But since the last three factors are all related to Article Growth we can model them as a variable * Article Growth so
Webpage Profit Growth = Article Growth * (X * Article Growth ) * (Y * Article Growth) * (Z * Article Growth)
Webpage Profit Growth = Variable * Article Growth^4
Clearly the profit growth for a webpage is geometric in its beginning stages. The rate of geometric growth will vary from page to page, but if a webmaster sticks with their page they will see large growth after the first year.