Savvy Affiliate

The third part of the Adsense Equation in maximizing your adsense profits is to ensure that relevant ads appear on your site.  If you have a webpage about cameras, and you are getting tons of traffic, but all your ads are about cars, you won’t be getting very many click throughs, or earning very much money.  So it important to make sure that all the ads on your page are well targeted to your content, and there are several things you can do to ensure this.

Make Sure That Adsense Ads Are Available- The first step in ensuring that you get relevant adsense ads on your site is to ensure that there are relevant adsense ads available.  If you are writing about an obscure topic, and there are no advertisers bidding for that keyword, then obviously you won’t get relevant ads on your webpage.  It is very simple to check to see if there are adsense ads available to you.  Simply do a Google search on the top several keywords on your webpage.  Do ads show up on the right side of the Google page?  If so, then there are ads available to be displayed on your website.    It is also wise to go several pages deep into the Google search, because if there are ads displayed several pages deep, then that means there are a fair number of advertisers and it is likely that those particular keywords are more valuable.

Increase Your Keyword Density- The next step in getting targeted advertising is to have a high keyword density for the keywords that you are interested in.  It is not common knowledge how Google determines what keyword are the most significant for your webpage.  However, it is a pretty safe bet that if your targeted keywords appears on your webpage title, it appears in the meta tags, and it appears several times in the content then Google will select one of those keywords to advertise on.  Here is a great article from Problogger on making your post titles good page titles in order to increase your traffic and targeted advertising.

Use Adsense Targeting- Decide why the irrelevant adsense ads are appearing on your webpage.  Remember that Google looks at the entire site.  Is the content of your webpage about one thing, but you have a sidebar full of links about another topic?  If that is the case, Google might not be able to tell what your webpage is about and might display ads for the wrong topic.  However you can correct this problem with Adsense targeting.

Use the following code in your content to tell Adsense where to pluck the keywords from

<!– google_ad_section_start –> <!– google_ad_section_end –>

And you can use this code to block certain sections of your webpage from Google’s Adsense tool

 <!– google_ad_section_start(weight=ignore) –> <!– google_ad_section_end –> 

Here is some more info on Adsense Targeting

Additionally, there is a great wordsense plugin which allows you to put targeted adsense ads in your page. Target Adsense

Write About One Topic Per Page- Make sure that each of your posts target one specific content area.  If there are multiple things that you would like to write about, simply make a new post for each of them.  By writing about  one topic, and only one topic, per page you can ensure that there aren’t two sets of keywords that Google is trying to decide between.

Block Irrelevant Ads On Your Pages - Do you get the same irrelevant Ads over and over again?  You can use Google Adsense to either block specific keywords or block ads from specific advertisers.  However, if after blocking several different ads, you are still getting the same kind of advertising on your webpage then you may be wise to look into why those specific ads are appearing on your site.

Another good resource for increasing your ad relevancy is this list of 12 Tips for Increased Adsense Relevancy

See Part 1 and Part 2of the Adsense Tutorial