Savvy Affiliate

Do More Ads Mean More Money?

One thing that new webmasters often do when they decide to first monetize their site is to immediately fill it up with adsense ads.  They display the maximum of 3 ads blocks, and usually include the search tool as well.   I am convinced that if Google didn’t limit the number of ads displayed then some people might have 5 or even 6 ad blocks on their page, convinced that having more ads would result in more profit.

But do more ads make more money?   Although it may be counter-intuitive having more adsense ads on your site may result in your making less money not more.   Consider Jane May, who saw a sharp increase in her profit when she went from 3 ad blocks to one.  Anecdotal evidence from other webmasters have shown similar experiences.   Show why do less ads make more money?

It’s all about CPC- Google always shows the most profitable (for them) adsense ads on your page.  Adwords buyers bid on keywords and Google ranks them according to their bids.   If you are showing only 1 adblock on your page you will only be displaying the top 1 or 2 bidders.  If you look at adwords, you will see that the top 3 bidders for a given keyword are often much more expensive than all the rest.  They bid high so that they can land in the top 3.  After advertisers are out of they top 3 on Adwords it is relatively unimportant where they land, so they can bid low.

Less Ads Increase Your CPC -  The less ads you display on your site, the higher each ad will pay.  If you have 3 ad blocks on your site the chance that any given user will click on the the more expensive ads is decreased.  By limiting the number of ads you display on your site, you can ensure that all your clicks are for the maximum mount of money.

Less Adsense Doesn’t Mean Less Ads - Just because you decide to limit the number of adsense blocks on your site to one in order to increase your CPC doesn’t mean you have to keep the number of ads on your site to 1.  By limiting the number of adsense ads you have the ability to increase your other ads without cluttering up your page!  Try limiting your adsense displays to 1 and try an additional monetization method such as text link ads.   I think that you will find that your total revenue from advertising will greatly increase.