Online Advertising Is Hot…. Why?
BusinessWeek has a great article on Why Online Advertising Is Hot Right Now
Google recently acquired Doubleclick for $3.1 Billion. Google is the leading provider in contextual advertising. Doubleclick is one of the leading providers of display advertising. Put the two together, and you really have something.
Business week says that the market for display ads will be approximately $5 Billion this year. However the market for contextual advertising is $8.4 billion this year. Given that pictures naturally carry more emotion and information to a person than text (think Television vs Radio), why is it that display ads have a smaller piece of the pie? After all, in 2000 display ads brought in 40 time as much money as text ads.
The reason that text ads make so much more money than display ads is that companies such as Google have done a great job of targeted the ads to the individual consumer. The text ads has thus started to convert better, leading to the text ads commanding a higher price.
So if you combine Google, which has learned how to target its text ads to each web surfer in order to maximize the conversion rate, with Doubleclick, which is the largest player in a huge market, you have the potential for enormous growth.
What does this mean for you as a webmaster? You might want to look into displaying Google’s display ads on your site. Give them a run, see how they convert.
on November 23rd, 2009 at 12:48 am
everyone wants to advert and there is big money in this field.
on October 3rd, 2010 at 2:15 am
Online advertising is a great way to get targeted visitors to your site. Thanks for the post Scott.
on November 3rd, 2010 at 1:34 pm
online advertising is very efficient specially if you advertise your products on the PPC model “
on December 2nd, 2010 at 12:31 pm
you can see that there is a massive growth in online advertising these days, google paved the way on ppc “’
on June 15th, 2011 at 4:28 am
I think Google Doubleclick operates the same way as Google Adsense does.
on July 13th, 2011 at 9:52 pm
it’s sweet. I agree with you Scott. I really love online advertising.
on September 27th, 2011 at 11:42 pm
I just want to say it is brilliant,
Bundle of thanks for it.
on October 10th, 2011 at 11:36 am
Great post. Online advertising hasn’t alwyas been my strong point.
on October 23rd, 2011 at 10:03 pm
Thanks i think internet advertising is the way of the future.
on January 10th, 2012 at 5:47 pm
Keep it up for doing some great article.