Savvy Affiliate

Scott over at self made minds asks the question, is it better to run on large site, or many small ones?

Scott came to the conclusion that it is better to have one site that you can focus on, than many of them which you have to split your time between.   I happen to agree with that idea.  There is a huge jump in earning potential available as you move up the rankings in a blogs quality.  It is generally more profitable for a single person to run one page, or at most a couple, than to try to split their time between many different sites.

A Single Website with 10,000 visitors a day is more valuable than 10 websites with 1,000 visitors a day.   A single large website has much more income potential than many smaller pages.   Although theoretically the revenue from programs such as Adsense should be the same between the two, after all 10,000 hits is 10,000 hits, the revenue from other programs will be much different.   Programs such as ReviewMe and Text-Link-Ads don’t monetize your site on a linear scale.  

A large site will get significantly more for a review than a small site, but the reviews take the same amount of work!  One reason to get a large page is that you can monetize it with less work.  Instead of trying to write 10 reviews for 10 different products, you can write a single review which pays 10 times as much.   A similar thing occurs with Text-Link-Ads.  Since they pay based on the page rank of a site, larger sites have an advantage.  If you have 1 blog where you post 10 posts a day, vs 10 blogs where you post 1 page a day, the chances are all of your posts on the larger blog will rank highly in Google.  This means that you will be able to monetize all the pages with T-L-A.   However for the 10 different blogs, there is a good chance that only a couple of them will get enough backlinks that you can try to monetize them.

This does not apply to mini-sites!! The above logic does not apply to mini-sites because they require no upkeep!  A mini-site is a single page that you can create, put some ads on, and forget about it.  You can make as many of them as you want without increasing your workload for the long term.   So if you are really feeling constrained by running a single site, try throwing up a few mini-pages and see if they can make some money for you, and if you can handle the extra workload.

So what do you think?  Do you run more than one site?  Are you able to spread quality throughout all of them?