Google Continues To Lay The SmackDown on Yahoo & MSN
Recent reports show that Google has just acquired over a 55.2% market share in search during the month of April 2007. That is up from 53.7% during the month of march.
That is an astonishing growth rate for a maturing company. Climbing from 53.7% to 55.2% in a single month is a huge success for Google. If they could keep that rate up, they would end the year with over 65% of all the searches. Of course that is unlikely, but it still shows that Google keep grabbing a bigger and bigger piece of an ever growing pie.
What does this mean to you? What it means to the average blogger is that Yahoo and MSN are becoming more and more irrelevant in terms of driving traffic to your sites. They take in only 21.9% and 9% of the market respectively.
It means that it is better to rank well in Google than to rank in all of the other search engines combined! As you work at your SEO, it is increasingly important to tailor your attack to optimize your Google results. You can really just consider the other search engines along for the ride. What that means is if you here news like Yahoo releasing a new tag, you can more or less ignore it. If Google were to do the same, you would need to pay attention and wonder what you should do to use that to your advantage.
Can Google be stopped? It does seem that Google is on a role. I don’t think that either Yahoo or MSN have too much of a chance of taking market share away from it separately. If they merge and create a searching synergy it might be a different story, but I can’t predict if it would help or not.