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Microsoft Buying Yahoo?

Posted on May 4th, 2007 in Internet by Scott

New Search Giant?

Rumors abounded on Friday on the news that Microsoft might be buying Yahoo.  If this is true then what does it mean to you as a webmaster?  Well it means that there might be a company out there which can compete against the monster that is Google.  Although Google has been aggressively expanding its business, recently spending $3.1 Billion to buy doubleclick, a Microsoft takeover of Yahoo would trump that by far.  Buying Yahoo would cost roughly $44 Billion and would be one of the largest acquisitions of the decade.  By any company.

But What Does It Mean?  The biggest thing that it means to you as a webmaster is that Yahoo and/or MSN might no longer be the distant second/third players at driving traffic to your site.  It could very well be that they could begin to capture more of the market share, perhaps even matching Google and getting 40% of the search traffic.  If this occurs then no longer will the best web masters be able to Optimize for Google and Not worry about Yahoo or MSN.  All of a sudden there will be another dominate player you will have to deal with in your quest for traffic.

But that isn’t the most important.  Although getting the traffic is important, in all honesty what you do to optimize for one site is 95% the same as what you do to optimize for the other.  Say that if today you knew that Yahoo could drive the same amount of traffic as Google.  What would you do differently?  Probably not much.  But what is important is that if Yahoo suddenly starts rebounding in traffic, Yahoo Partners Network might not be such a distant player to Adsense anymore.  It might make financial sense for sites to start getting away from exclusively Adsense for their methods of monetization.  Want to get away from contextual advertising all together?  Want to try something else, maybe as an additional revenue stream?  Here are 10 ways to monetize your blog.

Internet Tricks My Cat Taught Me

Posted on May 4th, 2007 in Internet, Uncategorized by Scott

The other day I was streaming a video on the internet.  My cat was sitting on top of my monitor ( I still have a CRT ) as she is wont to do and batting at Hiro.  ( I was watching Heroes on NBC.com )  Now I have a problem with streaming videos sometimes.  Although I can maximize the videos, I still get the title bar of internet explorer, and my Google Search bar appearing, which can be slightly distracting at times.

Well any way my cat suddenly decided it as time to pounce.  She leaped from the monitor on top of my keyboard, landing on a dozen keys at once.  All of a sudden my internet explorer maximized the rest of the way.  The title bar disappeared and I just say the show.  I was mad at the cat, but I was thrilled that I could do that.

So I started pushing buttons on my keyboard while I had internet explorer open in order to see if I could duplicate it.  Eventually I did.

Here are some of the internet explorer hotkeys that I found while I was pushing buttons

F11 -  View Internet explorer in full screen, i.e. no title bar or menu bars

F1 - Help Menu

F3 - Find on this page

F4 - Web address pull down menu

F5 - Reload Page

F6 - Tab between menu bar options

F10 - Bring up IE 6 style File, Edit, View, Favorites menu bar

 Alt & F4 - Close window.  Don’t do this one by accident.

I had some fun finding these out.  Are there any that you use that I missed?

Viva La Revolution

Posted on May 2nd, 2007 in Internet by Scott

Well Digg has given in to its users.  After Digg’s recent spat over the HD-DVD crack, Kevin Rose has posted on his blog that they will no longer be burying content and banning users based on cease and desist letters from their sponsors.  Digg will live by its users or die by its users.

I think that Kevin Rose made the right choice.  Digg would not have survived an all out war with its users.  They would have deserted Digg in droves.  Kevin Rose made the choice that Digg would either survive, or die fighting.  Viva La Revolution 

No-Content Tags

Posted on May 2nd, 2007 in Internet by Scott

Yahoo just introduced a new tag that you can put in your page in order to tell their spiders what on your site is content, and what is filler.  Along the lines of the Nofollow tags that you can introduce in links, you can now use a robots-nocontent” tag in order to tell the search engines what they should look at when they index your site.

The idea behind the “robots-nocontent” tag is that you can place it in your sidebar and your header.  Because the sidebar and the header tend to have lots of duplicate content which has nothing to do with your site, putting the no-content tag can greatly improve the search engine’s ability to tell what the page is actually about.

The no-content tag acts as a class tag.  Thus you would use it in the following manner, <div class=”robots-nocontent”>, where you have already specified your html tags.

All that seems good right?   Well the skeptic in me thinks that spammers are going to be finding a way to use it to their advantage in just a few weeks.

I can already think of one way that spammers and copy-blogs can use it.  If they no-content every other sentence, or even everyother word in the content that they steal it will still be very keyword rich to the search engines.  It will still look the same to the visitors, but the search engines won’t know that they content is duplicated.

By no-contenting every other word a sentence like

This is a copied sentence, and this is a spam blog, ignore me Yahoo

would become

This a sentence, this a blog, me

Which may be gibberish, but to the search engines it is unique gibberish.   10,000 pages of that will yield lots of hits.

Google Tracking Mouse Overs?

Posted on May 1st, 2007 in Internet by Scott

Izzatz has an interesting article about whether Google is tracking mouse overs on Adsense Ads

In summary, the article states a personal experience where a blogger was checking the link that the adsense ad tracked to.  When he put his mouseover, some meta data in the ad changed.

So Why Does it Matter?

Why do you care if Google tracks mouse overs?

Well there are a couple reason you should be interested. 

1) it is interesting to know who knows what about you online.

2) It Might be a way to optimze your ads in the future if Google makes the data public

3) It Might be a way to monetize.  Why not?  We currently pay by impression, pay by click, why not go halfway and pay by mouseover?

Web 3.0

Posted on May 1st, 2007 in Internet by Scott

Impressed With 2.0? That’s Nothing

David Siegel has a great post where he defines and envisions Web 3.0.  Web 1.0 is what you are using now.   Web 2.0 is a super fast version of web 1.0 which is currently in use only by Universities.   Web 2.0 has the advantage that it was designed, rather than grown.  It is a huge leap above Web 1.0.    And Web 3.0?  Another leap above that.

The Best Way to define web 3.0 is that everything is smart, as David Siegel says.  Basically in web 3.0 you will have software agents which will work for you.  If you want to book a flight, instead of going to four different websites, and checking back daily, you will send your software agent to look for it.  It will watch all the flights and book at the best possible time, using parameters which you define.

As David asks, why isn’t everything more networked together.  If your Doctor writes you a prescription, why isn’t the medicine waiting for you at the pharmacy when you get there?  Why do you need to take a little piece of paper to the pharmacy to get your medicine?

To be fair, David isn’t an entirely disinterested party.  He is trying to get funding together to start Web 3.0.  He has a business plan to do so in New York City.

Regardless, the way the technology works, any thing which is a laughable idea now, is reality in 10 years.    Exciting times.

Thoughts on Web 3.0 anyone?