Day 22 of The 100 Days To Building A Great Website Guide
You have your website going, and you are starting to get traffic. Maybe some of the traffic is coming from direct referrals, maybe some of it is coming from comments, maybe some people are just typing in your address. But how much of it is coming from Search Engines?
How do I know that You aren’t getting enough traffic from search engines? Simple. No one is. You would be hard pressed to name a single website that wouldn’t benefit from more search engine traffic. Search engine traffic is the cream of the crop. It is the most valuable traffic by far. On average, your search engine reader is worth more than your direct referral, he is worth tons more than a social network user.
Mature sites get about 80% of their traffic from search engines. Even this site, which is only 6 weeks old, gets about 40% of its daily traffic from search engines. (Except for days I get stumbled, then StumbleUpon accounts for 90% of the traffic. So how bout a stumble?) The bottom line is you need to build up your search engine rankings.
Luckily, there is one easy step to improving your search engine rankings that many bloggers don’t think about. Simply doing this one step can greatly increase your rankings for your targeted keywords.
Use Smart Post Titles
Your post tiles are incredibly important. They affect everything about how you rank in the search engines. Google looks at your <H1><H2><H3>and<H4> tags for keywords to see what your site is about. Your post title will display as your search engine result unless you are using something like All in one SEO Pack (which you should) and you change it.
Most importantly, people link to you using your post titles - At least half the backlinks you get to a post will be some variation of your title. So your post titles have a huge affect on your anchor text, and consequently the keywords that you rank well for.
So What Are Smart Post Titles
Smart post titles attract Google, attract Backlinks, and attract Searchers in the results page. This may seem hard, but all three are looking for similar things
- Be Specific - Your readers should usually be able to tell what your post is about from your post title. If they can’t figure it out, why will they come to your site? And how will Google tell?
- Keyword Density - Use at least 1 or 2 keywords that you want to rank for in your title. That will tend to set the theme for your page as well
- Numerals - Using Numbers in your title attracts backlinks, attracts Diggs, and attracts searches. Do it whenever you can
Give those a try and see if you don’t start seeing an improvement in your search engine rankings.