Savvy Affiliate

1) Post Should Be Scannable - Make your all your posts are easy to scan.  A person should be able to go through your post in 30 seconds and get a good idea of what it is about.   Many people will do this.  They will scan the page, and if they like what they see they will read the rest

2) Use Plain Font - Use plain font for your posts.  Fancy fonts are annoying to user in a couple of ways, they are hard to read, and they don’t always show up.  Generally it is best just to go with Times New Roman, Helvitica, or Arial

3) Use CSS - Css is far superior than HTML for layouts of webpage.  It loads quicker and gives you more control over your site.  HTML formatting should be used sparingly

4) Put Anchor Links In Text - It is far better for your readers is you include the anchor links in your text as opposed to telling them to Click Here.   I must admit, I generally do the click here method instead of taking the extra 10 seconds to reformat a sentence to fit a link well, but anchor links go best in text.

5) Easy To Identify Links - Make your links easy to identify.  The user should know that they are navigating away from your page whenever they click a link.  Blue is the best color for links, dating all the way back to when Al Gore invented the internet.

6) Don’t Hide Your Ads -  Blending ads into text is great for a little while… but if you trick your users into clicking on your ads when they think they are following a normal link, they will be angry and not come back.  So blend your ads to some degree, but make sure that people know they are ads.

7) Make it Clear When Opening A Video Or PDF Or Zip File -Nothing angers me more when I click on a link and a video pops up.  This is especially annoying at work.  Yahoo and CNN have both gotten into the habit of including video links in their news feeds with only a little icon specifying a video.  If you are linking to anything other than a normal webpage, make sure that you mention it with text in your link

Make Your Links Change Color -  Make sure that your links change color when they are clicked on.  This is a great aide for usability for your readers.

9) Keep Posts Short - Stick to only one topic per page.  Keeping your posts short will keep users from drifting off during your writing.  It will also make your advertising display more relevant ads.

10) Check Your Spelling - At least do a once over to catch your spelling and grammar errors.  Nothing is more unprofessional that having typos on your resume.  And nothing looks worse on a webpage than two or three glaring spelling errors in a row.