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Be Aware of the tone of your posts, it will carry over to your entire site

 One thing that I have noticed as I have been reading more and more blogs, and subscribing to more feeds,  is that some bloggers tend to be consistently upbeat in their posts, but other bloggers are always cynical or negative.  More importantly than that however, is the fact that the blogger’s attitude tends to invade all aspects of the site.  If you go to a site with an angry or negative blogger, you will likely find comments that are full of angry or negative posts.  On the other hand, if you go to a site which is more upbeat, the posts tend to follow.

As an example many can relate to, blogs often post their monthly traffic and earnings at the end of every month.  Although everyone can be happy when the earnings go up, what happens when the site falters?  Well the upbeat bloggers generally have a more pleasant post.  For instance Rich Minx started the 4 c club, for those bloggers who make 4 cents a day from AdSense.  On the other hand, I have seen numerous posts on other blogs, I won’t single any one out, where they write about AdSense cheating them.  I can’t count the rants I’ve seen where people angrily stated that their traffic had greatly increased over the past month, but their AdSense earnings hadn’t gone up at all.  Therefore Google must be cheating them!

Although I can’t speak for anyone else (not that that doesn’t stop me from trying), I personally greatly prefer to read positive bloggers over negative ones.  I have dumped several blogs from my feeds because I thought that their posts were just too down beat.  After all, people have to deal with that sort of stuff in their every day life, many will reject it if you try to impose it on their online experience.

The bottom line is more pleasant blogs tend to retain readers better.  So take a look at your blogging persona.  Would you classify it more as upbeat or angry?   I would strive for the former.