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How To Keep Your Content Fresh And Original

Posted on June 1st, 2007 in 100 Day Website Guide, Content by Scott

Day 14 of The 100 Days To Webpage Excellence Guide

If any webmaster wants to keep his site fresh and original, it is very important that they post diverse content.  That is not to say that a person should post about a wide variety of topics.  After all, finding your niche, and marketing to it is one of the tenants of successful blogging.  But you shouldn’t post the same thing day after day!   If you can’t come up with new and original content day in and day out, your site will begin to become dull. 

For instance, how would you like to read a site whose last several posts where

  • 10 Tips on how to optimize Adsense
  • How to maximize your adsense income
  • Getting the most clickthroughs on Adsense
  • How to make $100 a day with Adsense
  • 7 Steps to making money with Adense

Now don’t get me wrong, I like Adsense, and I like making money as much as the next blogger.  But without a fresh influx of content, a site can become very repetitive.

So what are some tips on getting new content ideas, and mixing up your blog?

Fresh content is out there, you just have to find it

1) Subscribe to other blogs - What are the other blogs buzzing about.  Can you put an interesting new spin on it.  Do you have something to add?  Can you even forcefully disagree with a popular blogger?  Those are all things that will make your site more interesting, and create great content for you.

2) Get Offline - Unless your blog is about being online (… like blogging… ) one of the best ways to come up with new ideas for your website is to go do it!   If you are writing a blog about poker, go play a poker tournament.  You will be sure to see an interesting new hand, catch a new tell, or learn some betting strategy that you can speak about.  If you like to blog about Golf, go to a sporting goods store and try out some new putters.  Which are the best?  Which are the worst?  I bet your readers would be interested.

3) Try a library - Although this is definitely the age of computers, there is great information available in a library.   The best part is, since its not online, you can be one of the first people to talk about it.  Try to go read an actual book (not an ebook) about your topic.   I am sure that within the several hundred pages there will be some great material that will inspire your own posts.

But content is only half the battle, you need to present it well to keep interest.

4) Vary the length of your posts - If you normally write several thousand word posts, try throwing in a quick speedlinking every now and then.   If you usually write a list with only 10 items in it, try taking the time to create a massive 100+ item list.   Not only will it keep your readers interested, varying your post will let you experiment with what gets you the most links, and keeps the most readers.

5) Use Images - If you usually just post text, try throwing some pictures up on your blog.  They don’t have to be great, or worked over in photoshop, just put up some above the fold images to try and attract users attention.  They say a picture is worth a 1000 words, but a great picture can be worth 1000 visitors.

6) Post Some Polls - Putting up polls is a great way to get 2 posts for the price of one.  You have the post where you ask the poll question, and then you can go over the results.  How incredibly simple!  Experience has shown that weekly polls tend to work best.  It gives your readers a chance to responds, and it won’t overwhelm your site by having too many of them.

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