Focusing On Advertising? Your Missing 80% Of The Potential Profit
Problogger has a great recent post on the true profit potential behind blogging, and that is Personal Branding. Personal branding allows bloggers to make money from more than just direct advertising on their site. There are 4 other areas of potential revenue that many bloggers ignore.
I’m a sucker for a diagram. Raj Dash has put one together over at 901am explaining the 5 areas of potential profit.
The 5 areas of potential profit for bloggers are
Books / E-Books
I focus almost exclusively on the last area. My revenue stream is almost entirely devoted to advertising. Perhaps once I have built up more of a brand I can move in on the others?
So what do you think? Do you monetize your site in any other way? Do you do any personal branding?