Invest In Your Tools
Day 17 of The 100 Days To Webpage Excellence Guide
There are basically two schools of though when it comes to any business.
1) You can do it cheap
2) You can do it right
And blogging is no different. Although you can get away with setting up a blog for practically zero investment, if you want to make money over the long term you need to invest in your tools and pay for the services which are worthwhile.
That’s not to say there aren’t good free tools out there. In fact the internet abounds with excellent free tools for starting your blog. In my list of the Top 5 Tools every Blogger Should Use, 4 of the 5 tools are free. But you can’t get everything for free. Here are some things that it is worth the money to invest in.
1) Get Your Own Domain - It is possible to blog for free with blogger or wordpress, but you shouldn’t do it. Take the time to get your own domain. It will save you the trouble of switching from your free account to your own domain later on. It will make your site a lot more brandable, and lend it an air of authority. It will also allow you to do a lot more with your site with many fewer restrictions.
2) Get a fast internet connection - Take this connection speed test. How fast are you? If you are running under a couple hundred Kbps you should consider upgrading your connection. The time you spend connecting to the internet is worth money! If you have to constantly wait to download files and upload changes to you blog, you are becoming much less productive, and it is worth it to speed up your connection
3) Get a faster computer - How old is your computer? How long does it take to load up? Are you constantly having to fix software problems? If you think that your computer is crappy, then it probably is. Calculate how much time you waste every year fixing and waiting for your old computer, then see how much a new computer would cost. Are the dollars/hour worth it? Most likely the answer is yes.
4) Upgrade Your Workspace - What is your blogging workspace like? Is the chair comfortable? Is there enough room on your desk for whatever you are working on? Is everything well positioned ergonomically? If you are uncomfortable when you are blogging, chances are you won’t want to do it regularly. Upgrading your workspace with a desk and chair that fit together well will help your health, and your attitude toward blogging.
5) Get Good Antivirus Software - If you are making money on your computer, you need it to be secure. Invest in some good, up to date, anti virus software and a good firewall. Although you may think that it can’t happen to you, it can. The worst thing would be if you have all your files on your computer and a malicious piece of code wrecks your hard drive. You are out days of work, assuming you can recover your data at all. (Note, this is also a good reason to keep several backup copies of your site in separate places)
