Savvy Affiliate

If You Write About Something Frequently, You Can Get In The Habit Of Only Thinking In Those Terms

One of the problems I have found while I was blogging is that I tend to use the same keywords over and over again in a single blog post.   For instance I often write about blogging more efficiently. And have found that because I am stuck thinking of the word efficient, I use the same word over and over again in the blog post. Although this makes it easier to write, to maximize my search engine listings I want to hit a wide range of keywords with every post.

It is very good to climb to the top of the Google rankings for a keyword that you are targeting.  However it is even better to climb to the top for that keyword, and also rank well for a dozen other keywords.  Recent studies have shown that almost half of all Google searches are unique! This makes it almost impossible to try and guess what people are looking for, or how they will find your site. Look up your hits from your top 10 key phrases.  Then count the hits from your next 100.  Chances are you are getting many more hits from keywords that you didn’t target, or even think of targeting, than the few that you are trying to rank for.

Although there is no reason to give up targeting specific phrases you also want to make sure you rank in a wide swath of potential searches.  Take the word efficient for example.   Although I may think that a person is most likely to find my post by using the phrase “Blog more efficiently,”  In fact there are dozens of synonyms that are also likely to be used.   A quick check on Dictionary.com shows that efficient has these synonyms

able, accomplished, active, adapted, adept, adequate, apt, businesslike, capable, clever, competent, conducive, decisive, deft, dynamic, economic, economical, effectual, efficacious, energetic, equal to, experienced, expert, familiar with, fitted, good at, good for, handy, masterly, organized, potent, powerful, practiced, productive, proficient, profitable, qualified, ready, saving, shrewd, skilled, skillful, systematic, talented, tough, useful, valuable, virtuous, well-organized, workmanlike

So while I may rank well for efficient blogging, what about being a clever blogger?  Or a proficient blogger?  These are all potential search phrases I missed.

If you find yourself using a single word or string of words too often, look it up in a thesaurus. The thesaurus can aid in helping you climb in the search engine rankings, and it can also give you new post ideas.   Although I’ve played out the efficient blogging theme for a while, perhaps I can write a post about being well-organized, and making sure you are acting in a businesslike manner?

 So do you use any kind of language tools when you are blogging?  Have you ever turned to a thesaurus for ideas?