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Why Be The Top Of One When You Can Be The Top Of Many?

Any blog that wants to make money should spend some time focusing on Search Engine Optimization.  As such you should focus your efforts on becoming the number on result for a few specific keywords.  But what should you do when you are at the top of those keywords?

When You Max Out On One Keyword, Branch Out- Although it may seem like a obvious statement, many bloggers don’t continue to do research on the keywords that they are targeting after they begin.  Many bloggers pick a few keywords that they want to be #1 at, and they keep plugging at those keywords, even after they have achieved their results.

The thing About SEO is, you have to be on top of it always.  The people who are best at SEO are constantly monitoring their stats to see where they are ranking for specific keywords.   If one keyword that they are targeting isn’t paying off, they will switch to the next one.  Once they max out a keyword, they will expand their selection.

Take John Chow - he is link baiting and attempting to become the number one result for Make Money Online.  And it makes sense, as Google shows that he is currently #2 for that search.   However, can you believe that once John reaches the number one spot, as I’m sure he will, that he will continue to link bait for make money online?  I sure don’t.

What Will John Do When “Make Money Online is Tapped Out”- Well although I don’t purport to know what someone as evil as John will do, I imagine that he will slightly shift his focus for linkbaiting.  Although he is #2 for “Make Money Online” he is only #3 for “Making Money Online”  so he could easily switch to those keywords, and drag much of his search rankings with him.  He might then switch to a keyword as “Making Cash Online”

The Trick Is To Continuously Expand- Although it isn’t possible for any one blog to dominate all the possible searches, that should still be your goal.  The best way to do that is to pick one keyword and target it.  When that keyword is maxed out, pick a slight variation of that keyword, and then pick another variation.  If you target an entirely new keyword, you may have to start from the bottom again.  But by gradually shifting your targets you can maximize how many different keywords you rank well for.