Savvy Affiliate

It Is Easy To Find What To Target…

But What Shouldn’t You Target?

Part one of this series on how to pick out the best keywords details a couple good tools that will help you find out what keywords get hits.  Obviously you want to target highly searched keywords for your SEO.  But what should you avoid?

The biggest thing to look at when hunting for keywords is the competition.  Say you find yourself a good keyword.   For example “Make Money Online”, should you target it?    Maybe, maybe not.  

The next step after you find your keywords is to see who are you competing against.   After you pick your keywords do a quick Google Search and see who the top hits are.   In this case I look for “Make Money Online”   and find that I am competing against

Bidvertiser - PR 7

John Chow - PR 6

Problogger - PR 6

Do I really want to compete against those three in this category?   Not Really.   I need to find a less sought after set of keywords, at least to start.

So I haven’t found my ideal keywords yet, but that doesn’t mean you shouldn’t find yours.   What should you look for?

1) Competition is sites with low PR - Obviously you don’t want to compete against higher ranking sites for the exact keywords they are targeting.  If a high PR site is at the top of a specific keyword, try targeting a similar keyword that doesn’t have as much competition.  At least until you get your own rankings up.

2) Keywords which land on an interior page of another site - If the top keywords land on subpages of sites, that means that no one is specifically targeting that keyword for their main page. You want to compete against sites who are just ranking for that keyword by chance.  You don’t want to compete against sites who are specifically targeting the same keywords