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Guest Blogging, Trading Time For Traffic

Posted on May 30th, 2007 in Traffic by Scott

The Best Way To Get Traffic to Your Site Is To Go Where The People Are

One of the quickest ways to get a large traffic increase for you site is to become a guest blogger on a popular website.  If you are guest blogging, then you can either throw up a biography of yourself, or include links to your own pages, helping to drive the visitors to your blog.  However not all guest blogging opportunties are created equal. Some sites are much better to submit content to than others.  If you are going to take the time to write articles and give them away, you want access to as many readers as possible. 

Almost all bloggers are hungry for content.  Every single blogger faces the prospect of needing new content every day to keep his visitors coming back.  Many bloggers are open to the idea of guest bloggers if you can deliver quality to them.   So next time you have a killer idea, try writing it up and sending it off to another popular site in order to drive your traffic, it could be well worth your time.

Who should I submit my work to?  Almost every niche has a list of the Top bloggers in that niche.  Find that niche and think about what site your article would work best on.  Have any of the bloggers asked for submissions?  Does the tone of the article fit the bloggers persona?   Daily blog tips has recently come out with a handy list of the Top 25 Blogging Blogs.  When I am looking to submit some work a I will go there.  Although I would like to post on Problogger, I have no past relationship with him and it is unlikely that he will post my articles.  (Not that it hurts to ask)    I have never seen John Chow post guest articles, so that might be out also.   However I know Lorelle has read this blog before, because she was kind enough to comment.  If I have a post that is up her alley I may shop it to her.  Additionally, Daily blog tips has asked for submissions, so they are a great candidate for guest blogging.

Is it better to go for paid posts?  Or post to get traffic?  I would much rather post on a site with strong traffic, for free, than be paid to post on some one else’s blog which wasn’t going to drive people to my own site.    The going price of blog posts is relatively low, only $10-$30.  I think that for that price, it is much better to work on my own blog.  To me, the lifetime value of a blog post can be in the triple digits, and my blog is just starting out.  The bottom line is, I would rather work for myself than someone else.  Being paid to post is too much like working a job, but guest posting to drive traffic is more like expanding my brand.

3 Responses to 'Guest Blogging, Trading Time For Traffic'

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  1. Lorelle said,

    on May 31st, 2007 at 9:48 am

    Interesting observation. Actually, guest blogging can help or hurt your blog, especially if you say the wrong thing to the wrong folks. It’s not easy guest blogging. It’s actually harder than writing for magazines or ezines where you have a fairly set description of your demographics. Many blogs have much wider and more diverse audiences, and they are definitely, for the most part, more intelligent and willing to kick you in the teeth if you mess up. It’s a huge responsibility to entertain, impress, and kick back. ;-) And not tick off the blog owner.

  2. Scott said,

    on June 2nd, 2007 at 1:44 am

    I think one could make the argument that, for a new blogger, any exposure can be a good thing.

    Obviously if you post something crappy it probably won’t draw too many people to your site, but unless you consistently post something crappy not too many people will remember your site as being bad. i.e. you’ll still get a crack at them later.

    On the other hand, I definitely think you need to make sure you give out some of your “A” material. There is not point keeping all the best posts for yourself and giving out your dregs. That will get you very little trafic


  3. on July 29th, 2008 at 4:52 pm

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