Getting New Readers
One way of getting new readers that many bloggers don’t consider is by syndicating your content offline. Many bloggers don’t allow other people to use their content period. And this has valid reasons. The most important reason for this is that Google and the other search engine will dock them for duplicate content. Duplicate content penalties can be huge. If you have too much duplicate content, Google or Yahoo can delist your entire site. That outweighs the benefit you get from a couple of links by letting other people use your content.
However, offline content is different. If you have a webpage which might appeal to people offline and you are approached by someone who would like to use your content, then you should consider it. A good example of such a page is a computer site. There are tons of people who get computer magazines and industry news magazines. These are also people who are likely to go to your site if they are exposed to it. An example of a site which has no offline potential is this site. Savvy Affiliate is primarily devoted to helping other bloggers and webmasters make money. How likely is it that the that target audience would be reading the same kind of content in an offline publication?
Want an example of a good time to let a publication sydicate your content offline? Problogger has one Here